Learn  ·  Arena Directory  ·  New Orleans, LA

Smoothie King Center

Home of the New Orleans Pelicans (NBA)

1999
Opened
TBD
Capacity (basketball)
Smoothie
Naming partner · since 2014
LA
State
Verification pending This page is a Phase 1 skeleton. Capacity, address, exact naming-deal terms, and full naming history are queued for verification. Sourcing rule: every claim that ships will link to a public URL or the field stays empty.

Identity

City
New Orleans
State / region
LA
Opened
1999year only — exact date TBD
Capacity (basketball)
TBD
Address
TBD
Architect
TBD
Owner
TBD
Construction cost
TBD

Tenants

Current tenants
  • New Orleans Pelicans NBA since 1999
    Primary tenant since the arena opened.
Past tenants
  • New Orleans VooDoo AFL 2004–2008
    Arena Football League; folded with AFL's 2009 suspension. Briefly revived 2011–2015 before folding again.
  • New Orleans Hornets NBA 2002–2013
    Same franchise as the Pelicans — renamed Pelicans in 2013 by owner Tom Benson; not a relocation but a rebrand.

Current naming deal

Partner
Smoothie Kingsince 2014
Deal value
TBD
Term
TBD

Naming history

  • New Orleans Arena 1999-10–2014-04
    Original 14-year period without a paid naming partner — unusual for a 1999-built arena.
  • Smoothie King Center 2014-04–present
    Smoothie King Franchises (HQ in nearby Metairie, Louisiana) signed a 10-year deal — the chain's first major sports naming-rights play.

Renovations

  • 2013–2014 $50M
    $50M renovation coinciding with the Hornets-to-Pelicans rebrand. New scoreboard, refreshed clubs, and concourse upgrades.

Sportsbook presence

Sources

Per-claim source URLs will populate in the verification phase. The base record is at learn/arenas/data/arenas.json.